Dance Adventures Privacy Policy

Last updated: 27 October 2026

Dance Adventures respects your privacy and is responsible for the personal information it collects and uses. This policy explains how we handle information relating to our students, parents, carers and people who contact us through dance-adventures.com.

We handle personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable electronic communications rules.

Contact us

For questions about this policy or to exercise your data protection rights, contact Dance Adventures:

Email: danceadventureslondon@gmail.com
Telephone: 07561 349 555
Website: https://dance-adventures.com

Information we collect

Depending on your relationship with us, we may collect:

• Students’ names, dates of birth and contact details.
• Parents’ or carers’ names, addresses, email addresses and telephone numbers.
• Emergency contact details.
• Relevant medical information and information about special educational needs or support requirements.
• Registration, booking, attendance and payment information.
• Photography and video permissions.
• Information you provide when contacting us.

Please ensure that information supplied is accurate and tell us when anything changes, particularly emergency contact details or information needed to support safe participation.

How we use your information

We use personal information to:

• Register students and manage class bookings.
• Organise and deliver classes.
• Maintain attendance records.
• Communicate class updates, term dates, cancellations and booking information.
• Manage payments and invoices.
• Support students’ health, safety and individual needs.
• Respond to enquiries.
• Meet relevant legal and safeguarding obligations.

We only collect information that is relevant to these purposes.

Our reasons for using personal information

Depending on the purpose, we rely on:

• Contract: to manage bookings and provide the classes you have requested.
• Legitimate interests: to respond to enquiries and administer our activities, where those interests do not override your rights.
• Legal obligations: where we must retain or disclose information to comply with the law.
• Consent: where required for optional activities, such as using photographs or sending marketing emails.

Medical information and some information about additional needs receive extra protection under data protection law. We must identify an appropriate additional legal condition before using this information and obtain explicit consent where we rely on that condition.

Where we rely on consent, you can withdraw it by contacting us. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Class updates and annual emails

We use the contact details provided at registration to send important information about a student’s classes, including timetable changes, cancellations, term dates and booking or payment matters.

These administrative messages are separate from optional marketing emails.

You can opt out of annual newsletters or promotional emails at any time by emailing danceadventureslondon@gmail.com or using an unsubscribe option where provided. Opting out of marketing does not stop essential messages about an existing booking.

We only send marketing emails where we have the permission required by applicable law.

Medical information and additional needs

We use relevant medical and support information to help students participate safely and to respond appropriately if assistance is needed.

Access is limited to people who need the information for these purposes. Please tell us promptly if a student’s medical circumstances or support requirements change.

If you ask us to delete information that is necessary for safe participation, we will discuss whether we can continue to provide classes safely.

How we store information

Booking and medical records are stored in a digital folder. We take appropriate steps to protect personal information from unauthorised access, loss or misuse.

Access is restricted to people who need the information to carry out their responsibilities.

How long we keep information

We keep students’ registration, booking and medical records while they are current students. When a student stops attending, these records are deleted.

If a student returns in the future, they must register again and provide up-to-date information.

Separate financial, incident or safeguarding records may need to be retained for longer where there is a legal requirement or another justified reason. Any such records are retained only for as long as necessary for that purpose.

Where necessary, we retain a minimal record of a marketing opt-out so that we can respect the request.

Photographs and videos

We obtain permission before taking or using identifiable photographs or videos of students for publicity, including on our website and social media.

You can withdraw this permission by contacting us. We will stop future use and, where reasonably possible, remove material from channels we control. We may be unable to recall printed material already distributed or copies shared by others.

Sharing information

We share personal information only where necessary to deliver our services, support student safety or meet legal obligations.

This may include sharing relevant information with:

• Teachers or authorised people involved in delivering classes.
• Service providers supporting our administration and communications.
• Emergency services, safeguarding authorities or other organisations where disclosure is necessary and lawful.
• Professional advisers or public authorities where required.

Where a provider processes personal information on our behalf, appropriate data protection arrangements must be in place.

If information is transferred outside the UK, we must ensure that the transfer meets applicable data protection requirements.

Website cookies

Our website may use cookies or similar technologies. The information provided through the website’s cookie notice and settings should explain which technologies are used, their purposes and any choices available to you.

Your rights

Depending on the circumstances, you may have the right to:

• Be informed about how your information is used.
• Request access to your personal information.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your information.
• Request restrictions on its use.
• Object to certain uses, including direct marketing.
• Receive certain information in a portable format.
• Withdraw consent where processing relies on consent.

These rights are subject to applicable conditions and exemptions.

To make a request, email danceadventureslondon@gmail.com. We normally respond within one month. We may need to verify your identity before providing information.

Dance Adventures does not make decisions about students solely through automated processing that produces legal or similarly significant effects.

Complaints

If you have concerns about how we handle personal information, please contact us so we can investigate.

You also have the right to complain to the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/make-a-complaint/

Changes to this policy

We review this policy when our practices or relevant requirements change. The date at the top shows when it was last updated. Where appropriate, we will tell you about significant changes.